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Advocacy Tools

Crafting Key Messages

Developed by the World AIDS Campaign, this document helps explain what makes a good 'key message' for advocacy.

How to Write a News Release

Purpose

A news release is a brief news story that can be printed or broadcast as is, rewritten by a journalist, or used by a journalist as a starting point to gather more information for a news article or program. A research organization generally distributes a news release to the media when a newsworthy event takes place ("the news peg").

Practical Tips for Reproductive Health Advocates

Is Your Web Site Media-Friendly?

Follow these steps to create a useful online resource for journalists

By Rebecca Bernstein and Arthur Page

It made for an inspirational baseball movie theme, but the mantra "If you build it, they will come" is the wrong approach for creating an institutional Web site for the news media. UB

Resources

Upcoming Events

UN High-level Plenary Meeting on the Millennium Development Goals (MDG Summit), New York September 20th, 2010 to September 22th, 2010

UN High-level Plenary Meeting on the Millennium Development Goals (MDG Summit), New York

Latest Resources

26 August 2010 07:52 YC Factsheet on Young People and the MDGs
01 July 2010 03:27 Making Aid Effectiveness Work for FP and Repro Health, PAI Working Paper
24 June 2010 09:08 China's Foreign Aid Activities in Africa, Latin America and Southeast Asia