New Resources for online advocacy campaigns and more!

Tactical Technology Collective is an international NGO working to enable the effective use of information for progressive social change. Their work is informed by the principles of freedom of expression and freedom of information and the need for transparency and accountability.  They have  a number of advocacy toolkits available on their website, such as crafting key messages and information design, as well as tips about internet security for NGOs.

Crafting Key Messages

How to Write a News Release

Purpose

A news release is a brief news story that can be printed or broadcast as is, rewritten by a journalist, or used by a journalist as a starting point to gather more information for a news article or program. A research organization generally distributes a news release to the media when a newsworthy event takes place ("the news peg").

Practical Tips for Reproductive Health Advocates

Is Your Web Site Media-Friendly?

Follow these steps to create a useful online resource for journalists

By Rebecca Bernstein and Arthur Page

It made for an inspirational baseball movie theme, but the mantra "If you build it, they will come" is the wrong approach for creating an institutional Web site for the news media. UB